Feb 25, 2013

A Case for E-Cigarettes in France: Vaping is Ravissant!

Smoking is On the Rise Among French Women

Last week, I wrote about the fact that smoking has reached a true crisis level in Ireland. Nearly 30 percent of Irish women smoke, and the smoking rate is as high as 50 percent in lower socio-economic classes.

Smoking is also on the rise among French women according to a new study by the French public health group called MONICA.* Over the last two decades, the smoking rate among French women has risen by nearly 3 percent.

Tobacco use among women rose from 18.9 percent to 20 percent, while the rate of women who never tried smoking, went down dramatically from 72.4 percent to 54.6 percent. (That's a confusing number. Let's look at it this way: the rate of women who TRIED smoking at any point went up from 27.6 percent to 45.4 percent.)

And here's the kicker: the age when women started smoking dropped from 21.4 years to 18.8 years during the last 20 years.

Smoking is on the rise among French women.
Is it because they think smoking looks "ravissant"?
It actually makes me wonder: is it because French women think that smoking looks sexy and cool? Do they think it helps them look "ravissant," "à la mode" or "très tendance?"

People who know me know I'm on a mission to make smoking look "uncool" and to make vaping look sexy and in vogue. I want to get the message out to women all over the world that smoking is no longer cool, now that there's a hip new alternative called vaping.

I think it's about time we made a case for e-cigarettes that wasn't just about the fact that it's the better alternative that doesn't produce secondhand smoke, nor does it contain the horrible 4,000 chemicals in cigarettes. The e-cigarette case we need to make to women is about the fact that vaping is sexier, vampier and in vogue. Smoking is for tramps. . . vaping is for vamps!

The irony is that this study actually found that the smoking rate among French men dropped by about 15 percent during that same period. The rate of men who used tobacco dropped from 40 percent to 24.3 percent over the past 20 years. The age when they pick up the habit stayed the same, at around 17.5 years. But the rate of men who never tried smoking rose from 24.7 percent to 38.2 percent.

The study looked at nearly 10,000 people over a 22-year period from 1985-87, 1995-97 and 2005-07. People were interviewed about their past or current tobacco use, the number of cigarettes they used each day, when they started smoking, their attempts to quit smoking, and their exposure to tobacco smoke.

MONICA (MONItoring trends and determinants in CArdiovascular disease) and the World Health Organization conducted the study, which was published in the latest issue of the European Journal of Cardiovascular Prevention and Rehabilitation.

Feb 17, 2013

Irish Women & Smoking: A True Crisis

I just read an article that said about 30 percent of young Irish women, ages 25-34, now smoke. This ratio rises to over 50 percent of young Irish women who are in a lower socio-economic class (SC 5-6 in Ireland).

As if these numbers aren't depressing enough, the real shocker to me was the fact that around 20 percent of women in Ireland smoke during pregnancy. Apparently smoking during pregnancy is considered "normal" in some communities (Growing Up in Ireland, 2010). Of course, when women smoke during pregnancy and after their babies are born, they are subjecting their children to secondhand smoke, which has a major adverse affect on their health.

I can't help but think that Vaping Vamps can somehow help. I've had a vision of going to Ireland for the last year. Perhaps it's because I really want to bring the message to Irish women that there is a now an alternative to smoking - one that doesn't expose their babies and children to secondhand smoke. I wish I could broadcast it from the top of Mount Carrauntoohil so that it would reach every glen, vale and valley in Ireland.

A report called Women and Smoking: Time to Face the Crisis, reported the findings from the Irish Cancer Society's conference, held in association with the National Women's Council of Ireland (NWCI).

According to this report, more Irish women now die from lung cancer than breast cancer. Yet, while over two-thirds of women want to quit smoking, this report reveals several social and psychological factors that are making it very difficult for them to quit.

First, women are becoming desensitized to the message that smoking carries serious health risks, and rationalize that we're all going to die anyway.

Many women try to quit smoking and were unsuccessful. Even if they were able to quit for a while, some resumed their smoking habit during a moment of stress or weakness. Despite these failed attempts, research found that most feel they would just go ”cold turkey” when giving up - that simple willpower would be enough.

Irish women - like American women - often view smoking as a way to cope with the stress and pressures of life. For some, smoking is also an important part of life in the community they live in, giving them a sense of belonging. I've heard that from U.S. women, who talk about getting in on the gossip when they smoke outside with their friends and co-workers.

The report clearly shows that the Irish need an educational strategy that takes gender differences into account. Cigarette packaging aimed at women clearly contributes to getting women hooked. Cigarette pack designs that depict smoking as ”elegant,” ”feminine” and slim cigarettes that are perceived as being ”light” and ”better for you” appealed to women, and particularly those who identified themselves as ”social smokers."

To me, it's just one more reason why an e-cigarette brand that appeals to women just makes good sense.

I send this blog out to the universe in the hopes that an Irish woman or two is listening. Feck those fags (cigs), lassies! Switch to vaping and vanquish the vile stuff in cigarettes!