Feb 25, 2013

A Case for E-Cigarettes in France: Vaping is Ravissant!

Smoking is On the Rise Among French Women

Last week, I wrote about the fact that smoking has reached a true crisis level in Ireland. Nearly 30 percent of Irish women smoke, and the smoking rate is as high as 50 percent in lower socio-economic classes.

Smoking is also on the rise among French women according to a new study by the French public health group called MONICA.* Over the last two decades, the smoking rate among French women has risen by nearly 3 percent.

Tobacco use among women rose from 18.9 percent to 20 percent, while the rate of women who never tried smoking, went down dramatically from 72.4 percent to 54.6 percent. (That's a confusing number. Let's look at it this way: the rate of women who TRIED smoking at any point went up from 27.6 percent to 45.4 percent.)

And here's the kicker: the age when women started smoking dropped from 21.4 years to 18.8 years during the last 20 years.

Smoking is on the rise among French women.
Is it because they think smoking looks "ravissant"?
It actually makes me wonder: is it because French women think that smoking looks sexy and cool? Do they think it helps them look "ravissant," "à la mode" or "très tendance?"

People who know me know I'm on a mission to make smoking look "uncool" and to make vaping look sexy and in vogue. I want to get the message out to women all over the world that smoking is no longer cool, now that there's a hip new alternative called vaping.

I think it's about time we made a case for e-cigarettes that wasn't just about the fact that it's the better alternative that doesn't produce secondhand smoke, nor does it contain the horrible 4,000 chemicals in cigarettes. The e-cigarette case we need to make to women is about the fact that vaping is sexier, vampier and in vogue. Smoking is for tramps. . . vaping is for vamps!

The irony is that this study actually found that the smoking rate among French men dropped by about 15 percent during that same period. The rate of men who used tobacco dropped from 40 percent to 24.3 percent over the past 20 years. The age when they pick up the habit stayed the same, at around 17.5 years. But the rate of men who never tried smoking rose from 24.7 percent to 38.2 percent.


The study looked at nearly 10,000 people over a 22-year period from 1985-87, 1995-97 and 2005-07. People were interviewed about their past or current tobacco use, the number of cigarettes they used each day, when they started smoking, their attempts to quit smoking, and their exposure to tobacco smoke.

MONICA (MONItoring trends and determinants in CArdiovascular disease) and the World Health Organization conducted the study, which was published in the latest issue of the European Journal of Cardiovascular Prevention and Rehabilitation.

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