Big Tobacco Is Switching Rather Than Fighting
You gotta hand to Big Tobacco.
They know how to create brands and get people to buy their products. Of course, they spend literally billions of dollars on creative agencies and advertising, so it’s no wonder they’ve been able to create brands that everyone knows and recognizes – Marlboro, L&M, Winston, Camel, etc.
And now blu.
blu eCigs is a brand of e-cigarettes that was bought by Lorillard, the third largest tobacco company in the U.S. You may have seen their commercial featuring Stephen Dorff.
|Why does Stephen Dorff do this commercial from the beach, when one of the huge advantages of e-cigarettes is the fact you can vape inside bars and restaurants?|
One of the biggest advantages of e-cigarettes is the fact that you can vape inside most bars and restaurants, while smoking is banned from these indoor places in most states.
Picture watching this commercial with the mute button on (which is how I watch most commercials, if I watch them at all). They totally missed an opportunity to visually show one of the clear-cut advantages of e-cigarettes, particularly for people who are “social smokers” – mostly smoking when drinking.
And the tagline, “Rise from the Ashes,” also falls flat, because it fails to communicate the many other major advantages of e-cigarettes and the fact that they:
- Contain only four main ingredients; the base is the same stuff that’s in asthma inhalers,
- Have been used by over a million people since 2007 with NO harm done,
- Don’t produce secondhand smoke,
- Are cheaper than cigarettes in the long run,
- Come in literally hundreds of different e-cig flavors,
- Don’t present a fire risk.
According to the CDC, secondhand smoke kills nearly 50,000 Americans a year, and nearly 1,000 of them are infants. Worldwide, secondhand smoke kills 600,000 people a year, and nearly two-thirds of them are children. One in 100 people die worldwide from secondhand smoke.
In short, tobacco use is one of the biggest public health threats the world has ever faced.
As part of a $206 billion dollar settlement in 1998, the big tobacco companies agreed to pay for advertising campaigns to educate consumers about the dangers of tobacco. But there was a catch: the settlement mandated that those ads could not vilify or attack the companies that make cigarettes.
|Non-profit groups could vilify Big Tobacco for the pack of lies they used for years to sell cigarettes.|
So let's get back to the fact that Big Tobacco is now advertising e-cigarettes. There’s an inherent conflict of interest, because they would never say anything that would potentially hurt the brands of cigarettes they’re also selling.
In other words, they’re talking out of both sides of their mouth.
And I’m no longer listening.